If the circular economy is spoken of today in a second hand, this is just a piecemeal view. Many sectors of activity (fashion, food, sports, construction, etc.) are obsessing over it, and it’s a safe bet that it will end up in the years to come. Let us not forget that the issue behind us remains the preservation of our resources as well as the welfare of the people! But what is his face in the future?
Opportunity will no longer be a substitute
The circular economy will make it possible to gradually dismantle all remaining silos manufacturing economy And distribution because the focus will not be on selling/purchasing a product, but on the use that the consumer would like to have. Thus, “used” would benefit from the same marketing treatment as new, such as the auto industry, which already values used vehicles, going so far as to propose financing offers to respond to customers with constraints. Budgets or simply specific expectations. If retail follows the same approach, consumers will no longer be encouraged to prefer new products and will be more satisfied if they are convinced that they have bought something useful without spending too much. the digital platforms They will be active contributors by offering, depending on the frequency of use of the requested product, rent, used items, or items responsible for the environment. For example, we are looking for clothes: we go to the website of the desired brand, specify the context in which we will use it (occasion or daily use, etc.), estimate the color and style, then the platform will send the most relevant articles! Customization with interchangeable objects to overcome fashion effect would also be a potential option. In the end, our relationship to consumption will be completely redesigned to fight waste of resources. Is the antidote to mass consumption in ultra-special sales?
The entire value chain will be affected
The issue of raw materials remains central to the emergence of the circular economy. We must permanently exclude from our collective consciousness this formula inherited from the twentieth century.I use and throw away“It is still widely used today, including in the industrial sector, in order to replace it with this new slogan: I use it and I / you / we / you / they reuse it! Thus, bridges will be widely built between companies so that the use of Scrap of raw materials used by another company for other purposes What about the supply chain Solutions against logistical pollution, whether they are digital thanks to data intelligence and predictive planning systems, or linked to transportation itself will contribute to reducing the carbon footprint To improve home deliveries, the deployment of Lockers or connected lockers will make it possible to group operations as closely as possible while providing the possibility of receiving your parcel at any time.Finally, unnecessary packaging used for example for decoration will be removed.As we will work on the purity of all axes, a virtuous circle will gradually take root and will be rebuilt The entire economy around this new scheme.
Reuse before recycling
Today, recycling is still very prominent and presented as an answer to the challenge of waste management. However, it does have a certain environmental impact: it is estimated that from 20 to 70% of the plastic that enters recycling facilities is discarded. Circular economy. It should therefore be avoided as much as possible by favoring in particular the repairability of the product, but above all by working on its durability at all levels. Exiting the planned obsolescence! Then, we have already broken with the traditional linear pattern “produce, sell, consume and throw away” and have chosen a circular model in which the product is designed to have several lives: “Design from scrap or recycled materials, produce, sell, consume, repair, reuse, recycle “.
The circular economy can replace our current paradigm, but it will require a profound change in our production methods and, more broadly, in mindsets. We will have to avoid specific pitfalls like the one we are currently facing (fast fashion) and put our relationship to consumption into perspective with a full legislative arsenal of incentives. In addition, to achieve the expected result, a collective effort must be made involving all actors in society: states, organizations of all kinds, and citizens.
Forum Produced by: Julien Bruitte, Founder of Origami Marketplace
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