Mark Zuckerberg announced that more than ten million people signed up for the new Meta app “Threads” in the first seven hours of its launch on Wednesday, July 5. Excitement around this new platform could pose a serious threat to Twitter, which has recently been marred by technical glitches and unpopular political changes.
Le nombre d’inscriptions sur l’application rivale de Twitter a dépassé les deux millions dans les deux premières heures de son lancement, passant à cinq millions dans les deux heures suivantes et doublant à nouveau pour atteindre les dix millions au bout de sept heures, books Mark Zuckerberg on topics.
To put that in perspective, Facebook took 852 days to reach ten million users, while Twitter reached that milestone in 780 days.
Unlike other Twitter competitors like Mastodon, which has a complicated sign-up process, or Bluesky, which requires an invite, Threads allows users to register with the app and fill out their profile and follow lists. using their Instagram account.
CEO of Twitter, Elon Muskwho recently criticized Meta and Mark Zuckerberg, reacted to the launch of Thread in Hint That the app was nothing but a cut-and-paste design from Twitter.
Also Elon Musk chirp that it was “infinitely better to be attacked by strangers on Twitter, than to indulge in fake happiness on Instagram that hides the pain”.
Deploying threads wasn’t without any problems, as Mark Zuckerberg’s timeline failed to load.
Asked about the potential for Threads to become bigger than Twitter, Mark Zuckerberg wrote, “It will take time, but I think there should be a public chat app with over 1 billion people. Twitter had the opportunity to do that, but it failed. I hope we get there.” there “.
The launch of Threads comes at a time when the platform Twitter It is being criticized for making unpopular changes to the user experience. In addition, the platform still faces major technical issues. Facebook is no stranger to copying products and features from competing platforms and has done so with varying success. The popular Instagram Stories launched in 2016 and was pretty much a straight-forward version of a feature from Instagram snap chat Which allowed users to post videos and photos that disappeared from their timeline within 24 hours. In 2020, Meta launched a TikTok version, “Instagram Reels,” which has found popularity in places like India, where the ByteDance-owned video-sharing app has been banned. Facebook market, an online classifieds platform similar to Craigslist, has also seen strong adoption in parts of South Asia. Besides its ability to create successful impersonations, Meta’s significantly larger global user base is a major advantage of Twitter. Threads is an offshoot of Instagram, which has two billion active users, about eight times as many as Twitter.
Translated article from the American magazine Forbes – Author: Siladitya Ray
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