Actresses Angelina Jolie and Gabriella Hearst (Chloe) have teamed up to create a collection that honors fashion’s artisans.
Angelina Jolie Chloe and Chloé have teamed up to create a capsule collection, a first for the actress’ new fashion company, Atelier Jolie. The actress and director co-created a group with Gabriela Hearstthe latest project by the creative director of Chloé, who is reportedly set to leave the Parisian house after three years WWD.
Atelier Jolie launched last month and Angelina Jolie wants the brand to allow designers to work with other skilled artisans, from tailors to pattern makers around the world. For the filmmaker, the brand will be a fun environment to learn and create freely.
“As soon as I heard about Angelina’s vision of Atelier Jolie, I believed her. It’s a way of uplifting others through the beauty of craftsmanship and a deep respect for the environment. It’s an honor to have Chloe as Atelier Jolie’s first collaborator, as these two brands are hers,” Gabriela Hirst said in an Instagram post. Great ideals for the betterment of our species.
Atelier Jolie and Chloe are active brands. The actress has always drawn attention to global issues, be it refugees, protection, wildlife, migration, human rights and even adopting her children. Chloe is no slouch, as the brand has also attracted attention for causes such as programs for gender equality, fair trade, reducing greenhouse gas emissions and joining the Ellen MacArthur Foundation.
Atelier Jolie and Chloe are alike in more ways than one. “Very few luxury brands are B Corp certified,” Angelina Jolie said Monday (June 5). “It was important to me to work with Chloé, one of the first luxury brands to be certified B Corp. It was a privilege to create with Gabriela Hearst, and I hope all women feel comfortable and beautiful in this small collection.”
Although Chloé’s house has not commented on Gabriela Hearst’s departure in September, her stay will be short-lived compared to previous creative directors such as Karl LagerfeldAnd Stella McCartneyAnd Phoebe PhiloAnd Claire Waight Keller And Natasha Ramsey-Levy. One can only suspect that Garbiela Hearst will leave to focus on her eponymous label, which she was already known for before she took over as Creative Director at Chloé.
During her three years inside the Parisian home, Gabriela Hearst has not been out of work. She introduced the world of luxury fashion to her Uruguayan heritage, which can be seen in many of Chloe’s silhouettes. It encouraged sustainable practices, worked with unique artisans around the world, championed climate change and helped the brand achieve B Corp certification, a first for a European luxury brand. Working with Angelina Jolie only cements Gabriela Hearst in her position as the designer best associated with creating her first collection.
The proceeds from the collection will be used to help young fashion talents. Angelina Jolie will reinvest the money in training courses for tailors and artisans.
The collection will be unveiled this fall. It’s still not clear what story Angelina Jolie will have with the brand’s clothes, but it probably won’t be far from her chic and elegant style. Garbiela Hearst will also unveil her latest collection, the SS24 womenswear collection by Chloé, during Paris Fashion Week.
Translated article from the American magazine Forbes – Author: Allison Porte
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