This year, sports’ biggest stars hit the jackpot, taking home $1.1 billion. Astronomical earnings for professional athletes reached an all-time high this year, driven by lucrative contracts, thriving business opportunities and strategic investments. In this ranking, discover the 10 richest athletes of 2023, world icons who knew how to turn their success on the ground into real wealth.
#5 Canelo Alvarez
sports income $100 million
non-sports income : 10 million dollars
nation : Mexico
sports : boxing
age : 32 years
Canelo Alvarez, the famous Mexican boxer, rose to fifth place in the ranking of the richest athletes. With an astounding sports income of $100 million and a non-sports income of $10 million. He makes tens of millions of dollars every time he enters the ring. Remarkably won fights against Dmitry Bivol And Gennady Golovkin during the past 12 months. He has a relatively small list of traditional sponsors for an athlete of his stature. Its partnerships include Hennessy and Michelob Ultra. In September he signed with Excel Sports Management to expand his marketing deals and is active as an entrepreneur. The boxer is behind sports drink maker Yaoca, fitness app I Can, gas station chain Canelo Energy, and has his own clothing line. In September, he launched VMC, a brand of canned cocktails.