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30 under 30 | Elena Fet • Ethics

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Position: President • Age: 26 • Sector: E-commerce

Ethiquete is an environmentally responsible ready-to-wear house designed and created in Paris in its own couture fabrics workshops. Thanks to French partnerships with manufacturers like Malhia Kent, Soieries Cheval, or Swarovski, her recycled and exclusive pieces are made with exceptional fabrics and finishes. Ethiquete targets stylish, feminine and cosmopolitan women who want to combine elegance with environmental responsibility. The mission of the startup is to restore the desire to wear clothes by revolutionizing the fashion house thanks to the circular economy.

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