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Corporate Culture: The Strategic Underpinning of Performance

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“Time use is no longer business time. This quote from André Gorz highlights the central issue of work. From philosophers to social scientists at work to the founders of world-famous startups: everyone wanted to redefine codes but above all their function. It has the potential to be The “company culture” is rooted in this furrow.

The concept is simple: rethink the place and role of employees so they feel heard, understood and respected. However, its application often involves changes and modifications but above all rigor on the part of employees as well as employers. In spite of everything, the effort pays off: efficiency, attractive work atmosphere, notoriety and, above all, performance.

Get out of the myth of the passive boss who is confined to his desk and can’t be reached. If he wants to achieve goals and lead a company that shines, he will have to choose more responsible management. To do this, its main task will be to cultivate its corporate values. Thus, exchanges are no longer one-sided and communication has become more bottom-up than top-down. A strategy that, to bear fruit, must be built on “employee experience.”

As a result, more and more companies are using it theNPS (Net Employee Promoter Score) To assess the image that employees have. Inspired by NPS (Net Promoter Score), measures employee loyalty by calculating the percentage of “promoters,” “negatives,” and “detractors.” This approach makes it possible to check the well-being of the employees on the one hand and on the other hand to make sure that the latter are willing to recommend their company. Much more than HR indicators, these results also make it possible to reduce employee turnover and maintain a committed and efficient team.

The physical and moral well-being of employees: prevention in the company

This new approach to work has accelerated in recent years. Widely acclaimed but controversial, W.H Distance working It has been demonstrated, however, that employees can excel more when they develop in a reassuring environment. In fact, for a company to be able to move forward calmly, it must ensure that its employees progress in a pleasant environment and that all means are implemented to maintain their physical and mental health. To do this, Risk Prevention in the Company improves conditions for employees so that they can develop in an environment conducive to well-being.

Thus, leaders must take appropriate measures for their sector while complying with work law. Recorded in a Unique Document (DU), it must be published and enforced in order to ensure an atmosphere of trust where everyone can thrive and carry out their tasks with complete peace of mind. DU must be reviewed each year with a business plan. The latter is based on employee comments and needs expressed privately during annual one-on-one interviews or via Custom search engine (Social and Economic Committee).

Compute-driven performance saves time

Depending on its sector of activity, certain periods are more intense than others. Thus, some employees sometimes accumulate hours so that they can achieve the set goals. To be able to carry out these specific tasks or not, the employee can decide to manage himself with what he is called this (Calculate saving time). As a result, this saving of time makes it possible to compensate for overtime or vacation not taken. In addition, the employee has the right to use these savings or not. Although optional, this account promotes employee engagement because they don’t feel exploited. In addition, its terms are set out in the agreement (or company agreement) and must be clearly defined. CET is certainly a human resource tool insofar as it can convert surpluses into additional salaries or facilitate a gradual cessation of activity. In spite of everything, he can be part of the company’s DNA while bringing its values ​​to life.

Fostering Everyone’s Talents and Skills: The Collaborative Project

Thus the company’s performance depends to a large extent on transparency but also on communication. Therefore, unilateral discussions do not make it possible to contribute to the development of one’s own society and to feel part of it. These results led to a new form of management, the ‘co-operative enterprise’. Although this is an ambitious approach that requires organizational and sometimes even structural adjustments, it has a large number of advantages. In addition to promoting joint work, it allows employees to perform better because everyone’s potential is appreciated. Employees feel more useful but above all they are heard. Among the levers that need to be activated in order to enhance the corporate culture, the implementation of a “digital workplace” may be appropriate. In fact, this “digital workspace” has the function of allowing each employee to access and share documents, even remotely. This tool makes communication smoother and enhances everyone’s participation.

Create Highlights to Strengthen Bonds: Team Building.

All these values ​​make it possible to stimulate team cohesion. The central point of corporate culture, a leader can offer his employees a highlight experience. As part of Team Building, the sharing moment promotes the linking of individual skills for the benefit of the group. Suggested activities can be strategy (escape game) or sports (Olympic Games). Some work can be done face-to-face or remotely, including those who work remotely. This is the case, for example, from “The Serious Game”. Inspired by the world of video games, the latter proposes to solve a problem in a fun and educational way. Used to promote good interactions among team members, its benefits are manifold. It can really allow employees to come together around common goals while developing their personal skills and knowledge. The “serious” game becomes part of collaborative management and contributes to strengthening the company’s culture.

The rise of the digital age has shown that everything is changing and developing rapidly, and the same is true for the world of work. Thus, corporate culture is not static, rather it should be sensitive to different developments. Therefore, it seems that the promotion of corporate culture is an essential lever for activation in order to increase the performance of the individual. To do this, leaders realized that the employee must be seen as the customer.

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